The Waterthread Group - Partnerships, Production, and Publishing in the Game Industry

How We Work

We work a little differently than most consultants.

We join your team as full members and share ownership of your goals. Instead of drive-by advice, we stay involved all the way through your project. We'll work with you to refine your strategy, develop execution plans that make sense to you, and then make sure everything gets done on time - and gets done right.

Services We Provide

Taking Your Game To Market

The Problem: You've created a great game, are ready to get it on Steam, but aren't sure how to make yourself stick out.

The Solution: We can make sure your game reaches its maximum sales potential. We've built and managed product launches ranging from indie titles to full-scale MMOs. Whether it's building a community, navigating license agreements, or getting influncers playing your game, we're here to help.

Here's how we fit in:

Publishing
- Develop a revenue model that includes your launch window and your game's long-tail potential.
- Create a launch strategy that sets your game up for success. Can include website content management, social media strategies, influencer management, co-marketing agreements with other partners, events, and other opportunities
- Develop a post-launch strategy that keeps your game at the front of players' minds and keeps revenue coming in long after your game goes live.
Partnerships
- Provide introductions to a suite of partners to boost your launch, increase revenue, and reduce cost. Can include hardware developers, other studios, platform developers, and others.
Production
- Manage the entire launch, so you can stay focused on making a great game.

Strategic Entry Into The Game/Esports Industry

The Problem: The game and esports industry is a multi-billion-dollar space that has a unique culture, a very savvy audience, and an extremely complex network of decision makers. It's hard to know where to start, who to talk to, and what customers in the industry need.

The Solution: With over 40 combined years in the game industry, we can help you develop a product that fits the market, make the key introductions you need to operate, and set you on a path to enter a thriving industry.

Here's how we fit in:

Publishing
- Perform product feedback and viability analysis. If you have an existing idea for a product, we'll provide straightforward feedback on its chances for success and suggest changes to improve.
- Participate in product design based on your existing business.
- Develop a go-to-market strategy for your product or service.
Partnerships
- Provide introductions to a suite of partners to line you up to operate for years. Our network includes game developers, publishers, esports leaders in studios and teams, hardware manufacturers, and major platform developers.
Production
- We'll manage the market entry process alongside your team, tracking outstanding leads, deliverables, and other key activities all while lending our perspective and network.